Discourse Analysis of Selected Blog Posts Framing AI as a Threat or Opportunity to Jobs

Abstract

This research examines the discourse surrounding AI and its impact on jobs. Through a thematic analysis of a corpus of blog posts, this study identifies key discursive strategies employed by authors to frame AI. These strategies include exaggerating job loss, highlighting skill mismatches, and fear-mongering. Conversely, authors also frame AI as an opportunity, emphasizing job creation, productivity gains, and skill enhancement. By analyzing the rhetorical devices, target audiences, and underlying ideologies, this research provides insights into how AI  is perceived and understood by the public. Understanding these diverse perspectives is crucial for navigating the complex landscape of AI and its potential impact on the future of work.